So you've found the perfect frame for that beautiful image, but many people are surprised that when they receive their print, part of the image has been cropped out. Why does this happen? Well it has to do with the aspect ratio of the image (or the frame). Most modern cameras have an aspect ratio of 2:3 meaning the image will fit in a standard frame size of 4x6, 8x12, 12x18.
Now I won't bore you with math or jargon but keep in mind that some popular frame sizes have a different aspect ratio, meaning that some cropping will occur. For example a 8x10 frame has an aspect ratio of 4:5 which means you will loose some detail from either side of your image, as in this example.
The blue lines in this image indicate where the image would be cropped for a 10x8" print.
Below is an example of how the same image would look if it were cropped to fit the most popular frame sizes.
When you order your print from the photographer they will select the best crop to suit the image however if you chose to print yourself you may not get the option of where the image is cropped and therefore loose some important details so bear this in mind and chose a quality print supplier so that you get the best image to put on display.